Sun TV Network Ltd. share price target

Sun TV’s ad revenue in Q2FY26 was weak (down 12.9% YoY) as FMCG companies continued to divert budgets towards digital platforms. However, subscription revenue grew 9% YoY.

Sun TV Network (SUNTV) reported a weak 2QFY26, with ad revenue declining 13% YoY amid weak consumer sentiment and cut back in ad spends by FMCG players on linear TV.

Sun TV Network (SUNTV) reported another weak result, with revenue declining ~2% YoY, primarily due to persistent weakness in ad revenue (down 13% YoY). EBITDA declined 16% YoY, impacted by the continued weakness in ad revenue and higher production costs.

Ad revenue declined 6.4% YoY in Q3FY25 as there was a sharp cut in ad spends by FMCG companies in Nov’24 and Dec’24. Subscription grew 2% YoY, lower than our estimated 4% YoY, as pricing hikes by the company are taking time to implement.

Sun TV Network (SUNTV) reported a weak 3QFY25 on all counts. Revenue/EBITDA declined 10%/25% YoY due to continued weakness in ad revenue (-14% YoY, vs. -8% YoY for Zee) and higher production costs.

Sun TV Network (SUNTV) reported a largely in-line 2QFY25, with revenue/EBITDA declining 12%/26% YoY (on a high base).

Q1FY24 ad-revenue growth for Sun TV continued to be muted (+0.2% QoQ/-1.2% YoY) due to media spends diversion to sporting events like IPL. We believe management sounded more confident about the revival in ad spends from Q2FY24. Subscription revenue grew higher than expected at 7% QoQ/ 6% YoY led by 5-6% price hikes as implementation of NTO 3.0 was smoother than envisaged earlier.

Ad-revenue growth for Sun TV in Q3FY23 continued to be muted as large FMCG companies remained cautious about their media budgets to protect profitability in an inflationary environment. E-commerce companies / tech start-ups cut their media spends and 40-50% of such companies completely stopped advertising on TV as investors concentrated on path to profitability.

Though Sun TV Network’s Q2FY23 ad revenue grew 0.2% YoY to Rs3.4bn, it slowed significantly vs Q1FY23. Nonetheless, it performed better than ZEEL (down 7.7%).

Sun TV Network’s Q1FY23 ad revenue performance was better than ZEEL, and on YoY basis, it benefited from low base of covid.