IPO

Senco Gold Ltd. (SGL) is a renowned jewellery retailer with a strong presence in Eastern India. Currently, the company boasts an extensive retail network consisting of 136 showrooms (75 company-owned & 61 franchised), with store networks in 13 States/UTs across 96 cities.

The company has a track record of more than five decades in the jewellery business that ensures trust and transparency among customers. Senco has also installed gold testing machines (XRF machines) to provide assurance to customers for the hallmarked gold jewellery at all its showrooms and follows stringent and transparent purity checks to ensure the quality of the jewellery.

The company primarily sells gold and diamond jewellery as well as jewellery made of silver, platinum and precious and semi-precious stones, other metals, costumer jewellery, gold & silver coins and utensils made of silver. The company has a network of 136 stores as on Mar’23 out of which 75 are company operated and 61 are franchisee showrooms.

The company has a track record of more than 5 decades in the jewellery
business that ensures trust and transparency among the customers. Senco has also installed gold testing machines (XRF machines) to provide assurance to customers for the hallmarked gold jewellery at all its showrooms and follows stringent and transparent purity checks to ensure quality of the jewellery.

Senco is the largest jewellery retail player in Eastern region based on number of stores. Company has a retail network of 136 showrooms including 61 franchise and rest 75 company owned showrooms. Senco has over 4.50 lakh sq ft of retail space with store network in 13 Indian states/UTs across 96 cities.

IPO NOTE