Background: Kajaria Ceramics is the second largest tile manufacturer in India, with a 41 mn sq. metres (msm) annual capacity (24.2msm ceramic tile and 16.8msm vitrified tile). Manufacturing capacity is spread across six plants; three plants in Morbi, Gujarat with cumulative capacity of 7.7 msm, one each in Sikandrabad - UP (8.2msm), Vijayawada - AP (2.3 msm) and Gailpur - Rajasthan (20.1 msm). Kajaria has a strong distribution network of 850 dealers, 5000 sales points across the country and 24 display centers are located at all the Kajaria's offices. Kajaria is the only tile manufacturer in India to be awarded...