Background: Kajaria Ceramics is the second largest tile manufacturer in India, with a 43.6 mn sq. metres (msm) annual capacity (24.2msm ceramic tile and 19.4msm vitrified tile). Manufacturing capacity is spread across seven plants; four in Morbi, Gujarat with a cumulative capacity of 13 msm, one each in Sikandrabad UP (8.2msm), Vijayawada AP (2.3msm) and Gailpur Rajasthan (20.1 msm). Kajaria has a strong distribution network of 850 dealers, 5000 sales points across the country and 24 display centers are located at all the Kajaria's offices. Kajaria is the only tile manufacturer in India to be awarded Superbrand' status which they have retained for the sixth...