New CEO Mohit Malhotra intends to (1) Scale power brands (large addressable opportunity), (2) Increase direct reach in rural (55k villages in FY20 vs 48k now) and (3) Cost optimisation. Most of this is on track, but the rural tilt in sales mix does depend on the progress of the monsoon and government initiatives to revive the rural economy. In FY20, we expect (1) Recovery in gross margins (+70bps vs. -103bps in FY19) led by price hikes and benign input cost inflation, (2) Tight cost controls (A&P) and (3) Favorable operating leverage which will drive EBITDA margin by 181bps (-56bps in FY19). Dabur delivered a strong 1QFY20, despite weak macros and a high base. Cos distribution initiatives and concentrated brand focus have led to ~10% vol. growth, ~2x estimates. This is unprecedented, given Daburs track-record in difficult macros. We model near term softness, maintaining estimates despite the 1Q beat. Our TP of Rs 470 is based on 38x Jun-21E EPS. Maintain BUY.