Expansion of Exclusive Brand Outlets (EBOs) is happening at a massive pace. The company is adding ~80 outlets in February/March 2018 and likely another 500 inFY19, taking the total EBO count to ~1,000 by end-FY19. After forming ~15% of sales in FY17, EBOs are expected to contribute ~40% of sales by FY20 - the year when all the new EBOs will complete at least a year of operations. With average cash breakeven in 3-4 months and payback of around 2 years, EBOs are an attractive business proposition to third-party franchisees. Compared to MBOs, the potential for cross-selling is huge in EBOs.