Background: Kajaria Ceramics is the second largest tile manufacturer in India, w ith a 46.6 mn sq. metres (msm) annual capacity (24.2msm ceramic tile and 22.4msm vitrified tile). Manufacturing capacity is spread across seven plants; four in Morbi, Gujarat w ith a cumulative capacity of 1 3 msm, one each in Sikandrabad UP (8.5msm), Vijayawada AP (2.3msm) and Gailpur Rajasthan (21.4 msm). Kajaria has a strong distribution network of 850 dealers, 5000 sales points across the country and 24 dis play centers are located at all the Kajaria's offices. Kajaria is the only tile manufacturer in India to be awarded Superbrand' status which they have...