For e.g. many companies are offering fans, yet the market concentration is quite high amongst the top 4-5 players. In Air Coolers, the growth rate is ~30%+ with again a clear path to rank among the top-3 players in 3 years. While its market share is quite low in many categories that come under Kitchen Appliances, CROMPTON believes that there is room for growth. The need is for meaningful distinctive offerings, (b) investment in marketing is required, the cost structure needs to be in place to enable the above two parameters without charging unusual premium, and have a GTM strategy to sell the product. Though LEDs have longer replacement cycle, demand is expected to be strong in the near term as new socket growth is quite robust, the replacement socket growth needs to be tapped and there is huge scope for premiumization in LED products compared to traditional lighting includes 3,500+ primary customers and 1,50,000 retail touch points.