Dabur has delivered in a tough environment as its initiatives are beginning to pay dividends. Mohit is focusing on (a) Scaling power brands (8 brands with 65% revenue mix) which have a large addressable opportunity and (b) Deeper rural penetration led by higher direct reach (targeting 55k villages in FY20). While beverage market share is at all time-high, recovery in growth is critical for Dabur to outperform. Our conviction in recovery in volume growth is led by pick-up in transfers of PM-kisan scheme, normal monsoons and favorable base. Dabur reported an in-line show amidst weak consumer demand in rural. Ex-foods, domestic volume growth of 7.4% is commendable. Mohits (new CEO) strategies and execution is visible in 1HFY20 performance wherein Dabur has outperformed the market (vs. riding with the tide). We raise estimates by 2-3% and value Dabur at 40x on Sep-21E EPS, arriving at a TP of Rs 511. Maintain BUY.