9 September 2019 The new CEO believes that DABUR had deviated its focus from its core business over the past 15 years or so. Management believes that, unlike peers, not only does the company have strong domain knowledge, extensive sourcing of herbs and the widest collection of ancient manuscripts on traditional medicines, but also all-encompassing knowledge and a portfolio suitable for the core concepts of Ayurveda Ahaar, Vihaar and Aushadi (meaning Food, Habit and Medicine respectively). These will be the key focus areas which management believes were lacking vigor over the last five years, either in terms of pipeline or enthusiasm. In the four-year vision cycle (currently in the second year), it will not enter any new category, and thus, all innovations and renovations will be in existing categories of HPC, Healthcare and Food.