Within the regions (US, UK and South Africa) and the verticals (BFSI, Retail and Manufacturing) relevant for ZENT, the market size stands at USD510b, which is expected to reach USD580b by 2022. The company is focused on growing its Digital business (44% of revenue), the size of which is currently USD170b (addressable market) and expected to reach USD410b (24.6% CAGR) by 2022. Winning larger deals (USD 20M+) Differentiating itself by continuously investing in new capabilities and practices Inducing automation and AI in delivery by developing delivery factory model and Transforming client organizations various business processes like finance, HR, legal and marketing by demonstrating capabilities within ZENT Focus on growth than margins and continue inventing in pricing premium Focus on building technology around customer experience, which has been assigned highest priority across verticals ZENT had trademarked its Return on Digital (RoD) framework, which it used to win majority of the key accounts.