We recently met the management of VIP Clothing (VIP) to understand the business model & outlook, going forward. Incorporated in 1991, VIP (earlier Maxwell Industries) is engaged in marketing & manufacturing innerwear products, mainly catering to men's portfolio (90% of revenues). Over the years, it has created a strong brand legacy with VIP a household name in India. Apart from its flagship brand, the company houses brands under the brands Frenchie and Feelings. VIP has positioned itself as a mass brand with its products priced in the range of | 50-85. To diversify...