Godrej Consumer Products Ltd (GCPL) is a major player in the Indian FMCG market with a strong presence in soaps, household insecticides and hair colour. It is one of the largest marketers of toilet soaps in the country. Four of its brands (GoodKnight, Cinthol, Godrej No.1 and Godrej Expert Hair Colour) are ranked among the 100 Most Trusted Brands' in the country by Economic Times - Brand Equity 2012. The company is expanding rapidly in the African continent with acquisitions of the Darling group, Rapidol and Kinky. It also entered...