Honasa Consumer Ltd. share price target

We hosted Honasa Day, which featured presentations from Varun Alagh (Co-founder & CEO), Ghazal Alagh (Cofounder & CIO) and team. Given the management conviction, the evolution in the business strategy and the strength in execution, we reiterate our high conviction positive stance on Honasa.

Honasa remains our favored pick in the sector, on better execution supporting
a healthy revenue growth trend/margin expansion; this would lead to valuation
re-rating

Offline channels, which bring ~1/3rd of revenue for Honasa, are likely to be a
big driver of growth going ahead (better margin channel).

‘Honasa’ is derived from Honest, Natural, Safe. We believe its flywheel of ‘Mamaearth’ is replicable in other brands (demonstrated by success of ‘The Derma Co’, etc.).

Honasa, in a journey to gain scale in the Indian Beauty market, has built ‘The
Derma Co’ — their second profitable brand, with ARR of Rs5bn+. The Derma Co,
launched in 2020, offers science-backed products powered by active
ingredients. It leads the market, sized at Rs20bn, with ~20% share

Issue Snapshot: Issue Open: October 31 November 02, 2023 Price Band: Rs. 308 324 (Discount of Rs 30 for all eligible employee) *Issue Size: 52,513,594 eq sh (Fresh Issue of Rs 365 cr + Offer for sale of 41,248,162 eq sh including employee reservation of Rs.1 cr) Reservation for: QIB atleast 75% eq sh Non-Institutional upto 15% eq sh ((including 1/3rd for applications between Rs.2 lakhs to Rs.10 lakhs)) Retail upto 10% eq sh Face Value: Rs 10 Book value: Rs 20.29 (June 30, 2023) Bid size: - 46 equity shares and in multiples thereof 100% Book built Issue ipo-note Honasa Consumer Limited 30102023

IPO NOTE