Marico CEO discusses market share dynamics, rural recovery, deflation impact, and strategy focusing on premium segments. The company targets double-digit revenue growth, digital business expansion, and sustainable scale-up of Beardo and Plix portfolios. Gupta says: "We expect the digital business also to get into at least a double-digit EBITDA by FY27 with a 2x times growth and we believe that this business will contribute to, which is now 20%, over the next three years will be 25% of our overall portfolio in India."