Jyothy Laboratories six power brands Ujala, Maxo, Exo, Henko, Pril and Margo are contributing 80% of its total business. To improve its brand visibility in urban markets, the company has rolled out account activation programmes in open format outlets (OFOs) and going forward it will extend a programme to key grocers as well as in the top forty cities in India. Selective outlet focus has helped in building brand presence and higher revenue growths.