The focus is on double-digit volume growth in the medium term: There was a clear emphasis on driving double-digit underlying volume growth (UVG) in the medium term. This would be achieved through: a) 50% coming from penetration gains in 50% of the portfolio, b) 15% from moderate market share gains in 50% of the portfolio, c) 25% from consumption-led market growth, and d) 10% from disruptive innovation. Key strengths of GCPL in Mr. Sitapati's view: The new CEO emphasized on GCPL's core strengths of innovation, quality obsession, and a very frugal cost...