Favourable RM costs; elevated margins to sustain The company has more than 50% market share in the toothpaste category. The major brands include Colgate Dental Cream, Colgate Total, Colgate Max-Fresh. With the changing consumer preference for naturals products, the company is focusing on growing Colgate Vedshakti. Recently, it launched toothpaste for diabetics, Colgate Vedshakti Oil Pulling & Vedshakti mouth spray. Colgate has a distribution reach of 6.5 million outlets. The company commands one of the highest gross margins in the industry and spends...