Indigo was the first company to launch differentiated paint products and has enjoyed the first mover advantage. The revenue from premium products categories have registered CAGR of 30% in FY18-20, while the revenue contribution from the same has increased from 26.7% in FY18 to 28.6% by FY20. These products command superior EBITDA margin (~10 percent points higher than normal products) and company is planning to increase...