MBFS is one of the leading companies in the premium and mid-premium biscuits segment in North India and sells products under flagship brand Mrs Bector's Cremica'. It is among the top two Indian biscuit manufacturers in the premium and mid-premium biscuits segment in Punjab, Himachal Pradesh, Ladakh and Jammu & Kashmir. In FY20, it had a market share of 4.5% of the premium and mid premium biscuits market in North India. Its customers associate the brand Mrs Bector's Cremica' with high quality premium and mid-premium biscuits that incorporates quality, taste and...