Trade channel de-stocking leads to sales de-growth Parachute, the flagship brand for the company (contributing 38% of the sales) saw de-growth of 5% in value impacted by 2% volume decline. The decline has been impacted by price cuts at the fag end of the quarter resulted in inventory de-stocking at the retail level. Moreover, with the economic slowdown, unbranded market is again gaining prominence impacting the growth of large brands. VAHO segment also witnessed a sharp 7% decline in volumes largely impacted by consumption cut down in premium price...