11 December 2019 HDFCLIFE has been making significant efforts to build its digital edge which is enabling it to raise the servicing benchmarks and delight customers/other stakeholders. This is also helping it attract more channel partners and deliver sustainable business growth, ahead of its peers. HDFCLIFE has maintained strong momentum in business growth while improving the business mix (toward non-par products), driving a sharp improvement in the VNB margin. The company continues seeing significant potential in the annuity/protection business which will help sustain growth momentum and drive profitability. HDFC Life Insurance HDFCLIFEs key focus remains on innovation to build a value proposition and enhance customer satisfaction throughout the customer journey. Over time, the ideology of life insurance companies has changed from being a product factory to becoming customer centric, and thus innovation is the key to create a moat in the business.