Premiumisation trend to help drive higher revenues/margins Driven by premiumisation trend across segments, HUL's revenue has grown 9% in the last 10 years. On the back of premiumisation, the FMCG major has gained market share in most of its key categories like laundry, personal wash, hair care and beverages. Over the years, HUL has launched premium products across its key categories. Its most successful premium products (Surf, Dove, Lipton) have been growing significantly, ahead of market growth. As a result, HUL's operating margins has seen consistent expansion...