Managing to stay afloat amid intense competitive pressure The competitive intensity has inched up in the oral care category over the years and intensified further recently due to muted demand conditions. Promotional spends by the company's key competitors (especially in natural oral care space) has continued to be intense. Despite this, Colgate has managed to maintain its volume market share over the last three quarters. Going ahead, we believe Colgate would try to gain market share primarily driven by new product launches. We believe its aggressive stance on...