HUL has been able to reshape the overall market towards premium side with mid-price range portfolio whose contribution has increased 400 bps to 25% in 2018 over last seven years. Similarly, premium brands contribution has increased 500 bps to 22% in 2018 over the period Over the last seven years, growth in laundry has been driven by premium segment (contribution increased from 17% to 22%) whereas mid-priced segment (Rin) contribution has dropped from 25% to 21%. Mass segment (Wheel) has witnessed a slight reduction of 100 bps drop...