Dabur is enjoying a renewed consumer fad in naturals' across its portfolio with limited competitive intensity. Dabur's success in FY20-21E will depend on how the co. capitalizes on this opportunity based on (a) Success of new launches, (b) Scaling power brands, (c) Marketing strategy (d) Deeper distribution (rural markets) and (e) Recovery in rural demand. Post the recent correction in the stock, we believe the ask rate is not demanding. New CEO on board would lead to a rejig in the co's strategy and may result in short term pain for long term gain. We advise investors to look at the stock from a medium-long term perspective. Dabur reported a weak show in 4QFY19, as the performance was marred by seasonality impact and slowdown in rural offtake (unlike previous elections). We cut our EPS by 4% for FY20-21E owing to a delay in rural acceleration and weakness in international biz. We believe the govt. will focus on reviving rural consumption, making Dabur the best play (particularly after the recent stock correction). Our TP is at Rs 464 based on 38x FY21E EPS.