Strategy on entry level (M1) segment BAL took price cuts in the entry level segment in Q1FY19 to expand the lower end of market and also to gain market share. As a result, the company recorded a growth of 61% YoY in Q3FY19 as against 38% growth for the industry. CT sold over ~181,000 volumes, a growth of 77% over Q3FY18 and Platina clocked over ~195,000 units, growth of ~38% over Q3FY18. This resulted in market share improvement from 31.7% in Q3FY18 to ~37% in Q3FY19. BAL plans to occupy 45-50% of the market share in the M1 segment over the medium term. Currently, Platina sales are picking up in the near term which is profitable compared to...