22 January 2019 YoY to 37.5%. EBITDA of INR2.95b (+12.3% YoY) was 6.2% ahead of our estimate. Ad spend increased to INR0.9b (3.6% of sales v/s 4% in 3QFY18), while employee costs rose 30% YoY to INR2.1b. Adj. PAT grew 18.3% YoY to INR1.9b, 5.8% above our estimate.