We met the management of Singer India (SIL) to get an insight into its business and future plans. Established in 1977, SIL is India's second largest household sewing machines manufacturer/marketer with an organised market share of ~42%. After getting discharged from BIFR, SIL has strengthened its core business and increasingly focused on diversifying into consumer durables (mainly home appliances). Diversification into the appliances category is to leverage old brand Singer and slow growth of the sewing machine industry. The sewing...