HUL's volume performance was in line with our estimate (+10%) while the operational performance was a beat. Volume growth was led by (1) improvement in rural growth (1.2-1.25x urban) (2) and increase in sales reach. We believe that the performance was encouraging as in the fourth consecutive quarter the company has delivered double digit volume growth and margin expansion. We expect that the volume growth would reduce to single digit due to unfavorable base; 6%+ volume growth over a medium-term can be taken sanguinely considering the size of the...