Strategy on entry level (M1) segment BAL took price cuts in the entry level segment in Q1FY19 to expand the lower end of market and also to gain market share. As a result, the company recorded a growth of 74% YoY in Q1FY19 as against 30% growth for the industry. CT recorded over ~190,000 volumes, a growth of over 76% over Q1FY18 and Platina clocked ~104,000 units, growth of ~35% over Q1FY18. This resulted in market share improvement from ~25% in Q1FY18 to ~34% in Q1FY19. BAL plans to...