EBITDA margin shrunk 50bp YoY (flat QoQ) to 21.5% (50bp above est. of 21%). PAT plunged 25% YoY (-9% QoQ) to INR409m (est. of INR445m). High base, GST pull down ad business: Ad revenue declined 8% YoY to INR1.6b (est. of INR1.7b), mainly led by ~12% YoY volume decline due to GST, RERA and a high base (UP elections last year). The strategy to boost yield saw the largest impact on FMCG, health and fitness segment, partly offset by a 5% yield improvement led by resurgence in Auto, BFSI and other sectors. Circulation revenue growth on a freefall: Circulation revenue continued to...