We launch a new report series on CXO 1x1. We met Supratim Dutta, ED & CFO, ITC. Takeaways: 1) Volume growth momentum in cigarettes is likely to continue driven by a stable tax environment and relative end price stability. 2) Premiumisation across segments driven by innovation and differentiation. 3) Growth in FMCG segment to be driven by fortifying core categories (Staples, Biscuits, Noodles, Snacks, Personal Care) while expanding into adjacencies.