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    Software & Services
    SECTOR | 14 Sep 2023

    Our survey reveals - Advertising on food aggregators is a HIT; eB2B getting good traction

    buy
    Software & Services
    by ICICI Securities Limited
    ICICI Securities Limited
    We surveyed 220 restaurants across 40 cities and towns pan-India between 25th Aug’23 – 10th Sept’ 23, to assess various parameters such as take rates charged by food aggregators, restaurant level AOVs, propensity of restaurant partners to advertise on the food aggregator platforms, ad-spend effectiveness for restaurants and usage of Hyperpure (Zomato’s B2B e-commerce offering) by restaurants.
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    Alert  
    Prabhudas Lilladhar released a Sector Update report for Software & Services on 26 Sep, 2025.
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