Name: Latest research reports of Vedant Fashions Ltd. authored by ICICI Securities Limited and published by - Trendlyne research reports.
Item: Vedant Fashions Ltd.
Rating: 5
Author: ICICI Securities Limited

Dressed to impress; initiate at BUY

Buy: Vedant Fashions Ltd.

ICICI Securities Limited

Vedant Fashion Ltd. (VFL) founded by Kolkata-based first-generation entrepreneur Ravi Modi is a play on the branded Indian wedding and celebration wear (IWCW) market, which seems relatively less price-sensitive. Its flagship brand Manyavar commands dominant position in the branded IWCW market and has emerged as a ‘category leader’ and a ‘brand of first recall’.