Vedant Fashion was incorporated on May 24, 2002. Over the years the company has established the following brands in the men’s and women’s ethnic and celebration wear market: Manyavar, Twamev, Manthan, Mohey, and Mebaz. Manyavar is branded Indian wedding and celebration wear market with a pan-India presence. The company's products include men’s ethnic and celebration wear items such as Indo-western, sherwanis, kurtas, jackets and accessories such as jutti, safa, mala, and women’s ethnic and celebration wear items such as lehengas, sarees, stitched suits, gowns, and kurtis..