Emami Ltd power brands continued to maintain leadership in key categories. Cooling Oils, Balms, Boroplus Antiseptic cream and Fair and Handsome maintained their leadership positions with 9M FY16 volume market shares at 60.5%, 56.2%, 77.7% and 62.6% respectively. New brand extensions - Fair and Handsome Complete Winter Solution and BoroPlus Cocoa Soft Moisturising Lotion launched recently are expected to add filip to its existing brand portfolio.