Background: TVS Motor, formerly known as TVS Suzuki, is the flagship company of TVS group with FY14 revenues of INR 83.79bn and the fourth largest two wheeler manufacturer in India. TVS has manufacturing facilities in Hosur, Mysore, Himachal Pradesh and Indonesia with a production capacity of 2.8mn. The product portfolio of TVS encompasses motorcycles (40%), mopeds(20%), scooters (22%), 3 Wheelers (6%) and Spares & Others(12%). TVS exports its products to over 50 countries and derives ~12% of revenues from exports. The market share across various segments are: Motorcycles (6%), Scooters (12%), Mopeds (100%) and 3 Wheelers (10%). In...