Background: Greaves Cotton Limited (GCL) is one of India's premier engineering companies with a product based business model. The company was originally founded in 1859 and was later acquired by Thapar group in 1947. It is primarily engaged in manufacture of diesel, petrol and kerosene based engines for automobiles, farm/agri equipments, power gensets and other industrial & construction equipments. GCL is the market leader in the...