Background: CEAT, part of the RPG group, is one among the top four tire manufacturers in India. With a total manufacturing capacity of ~1000 MT/day & manufacturing plants situated in Nashik, Bhandup (Mumbai) and Halol, Gujarat, the company manufactures all tires: Truck & Bus (34%), 2W/3W (28%), Passenger vehicles (13%), LCV (12%), Farm (9%) & Specialty (4%). In terms of market, replacement contributed 64% of the sales while OEM and exports make up 23% and 13% of the sales. CEAT has a robust distribution network consisting of over 3500 dealers, 33 regional offices and more that 100 C&F; agents. CEAT commands 12%...