TAM to expand because of cross-selling opportunities to Blink's marquee clientele (exhibit 2); upstream capabilities (research, strategy, design) to expand wallet share in Mphasis's existing clientele. Mphasis acquired 100% stake in Blink Interactive (a US based company found in 2000) providing research, strategy and design of user experience in hardware and software products. Blink has designed marquee products such as Amazon Alexa, Microsoft X-box etc. Though Blink's revenue is currently...