We initiate with a BUY and an SOTP-based target price of INR155 - we value the AMC business at INR240bn (7.2% of Mar'23 AUM) and the NBFC business at INR170bn (1.85x Mar'23 ABVPS) With its mature balance sheet business (NBFC) at an inflexion point and an annuity cash cow business (AMC) operating on an auto-pilot mode, Aditya Birla Capital (ABCL) is at the cusp of a credible makeover, driving consolidated return ratios closer to franchise potential over the next three years. We believe that ABCLs current valuations do not adequately factor in the successful re-positioning of its lending businesses towards retail and granular loans, which is likely to drive a sustainable improvement in franchise earnings.