Higher A&P; expense to support volume growth USL continued to reinvest and renovate its biggest core brands i.e. McDowell's No. 1 and Royal Challenge with an innovative packaging and new blends, even during the pandemic. A&P; expense continued at healthy 8-9% levels during Q2 and Q3, which supported the volume growth seen in the P&A; and popular segment. The management also focused its resources on capitalising newer trends such as consumption in the home premises and with family members. USL has 80 brands of Scotch, IMFL, brandy, rum,...