The subdued ad outlook in the near term affects growth prospects of Sun TV. Flagship channel saw dip in viewership post lockdown that does not bode well from ad rates/volume point of view. IPL profitability will also take a hit due to shift of venue, reduced sponsorship, etc. Hence, we downgrade the stock to HOLD. We would turn constructive when we witness SunNXT ramp-up, viewership share increase coupled with sustained ad recovery. We...