Newer launches to help company tap premium segments Premium variants of successful brands such as 8PM whisky (8PM platinum), Morpheus brandy (Morpheus Blue), Magic Moments (better canister packaging, Magic Moments Verve) has helped the company to explore newer segments (Prestige and Above whisky) and also tap different consumer palates. Radico is planning to launch more premium products in the whiskey segment. Launches in super-premium segments (Jaisalmer Indian Craft gin, Rampur Indian Single Malt) are expected to help the...