Affle India is a digital marketing and advertising company that focuses on targeted mobile marketing using artificial intelligence and data Analytics to show relevant mobile advertising to the user so as to convert him to click / sign up and make a purchase. It's the ads we see on social media and websites which are targeted to specific users based on their digital profile and history. The whole play is on increasing penetration of mobile shopping, online payments, increased mobile + data penetration and changing consumer trends to make purchases online. The company operates in a segment that thrives on 4 key pillars: 1. Discretionary spending by consumers :...