CIT to play crucial role in HMCL premiumisation drive! HMCL houses ~1,000 engineers & automotive experts at its R&D; centres at CIT & Germany, which will help overcome its mass product brand perception though development of new and exciting products in the premium category. With the right product mix, HMCL is also well poised for its exports push and is undertaking new age marketing techniques to increase its brand quotient in the domestic market. At the event, HMCL also launched the BSVI refresh products under the Glamour & Passion family, which were indeed...