We initiate coverage on VIP Industries (VIP) with a BUY rating and a target price of Rs574 based on PER of 32x FY22E. VIP is a proxy play on rising spends towards travel and tourism in India. It is a leader in an industry dominated by unbranded players. Further, it has established brands, strong distribution network, skilled management and strong product portfolio. We expect its sales/EBITDA/net profits are to grow at CAGR of 11%/25%/20% over FY19-22E, respectively. We believe that the premium valuation (PER of 24.4x FY22) is justified given significant growth prospects (60% market unorganized), strong...