In women western wear, men wear and kids wear: unique brand positioning and value pricing to help Trent win market share We note that as a private label retailer, Trent has been able to establish unique brand positioning through disciplined approach of controlling entire value chain similar to Zara, M&S; and H&M.; In women western wear Westside's overall product offering (ASP of Rs1633, 20-25% cheaper than top 10 brands) is concentrated in the price range of Rs 1000-1500 (52% SKUs) which faces moderate competitive intensity (with 248 brands) compared to price range of Rs 1500-2000 where we see over-crowding of 321 distinct...