Efforts in place to reduce concentration risk GSK Consumer (GSKCH) derives more than 80% of its revenues from eastern, southern regions. States like Karnataka and West Bengal together constitute more than 22% of sales in the HFD category in these regions. However, the company is slowly increasing its presence in other regions and is working on a strategy wherein the focus has shifted to Chocolate Horlicks to drive growth in western and northern regions as consumers in these regions prefer brown malt drink to white malt drink. The company also...